Franken explains...
We’ve got news for you!
Wondering what it is? You’ll find a selection of news items and lots of handy tips to maximise your next trade show booth or showroom here.
Dismantlers, not demolitionists
We, at Franken, are working just as carefully dismantling your booth as during its assembly. And we have good reasons to do so!
You don't have to sleep outside!
Hotels will be full in no time at all when a trade fair is about to happen. Did you leave it slightly too late and do you not want to spend around 800 euros on a comfortable room? Don't panic. You don’t have to sleep outside with this plan B:
What’s the buzz about?
Since last summer, the Franken garden boasts two beehives in a “bee village”. So what’s the buzz about? Well, we’re talking about some 50.000 bees here.
'No, you can't help me!'
Sometimes the 'Can I help you?' question does work in, for example, a shoe shop, but, at a trade fair stand, you will benefit from using a stronger opening question.
The rule of 3
There are few standard rules to a good trade fair stand conversation. Except maybe the rule of 3...
Something for everyone?
‘Something for everyone’ is a familiar phrase. Sometimes they go one way, sometimes another. If you want to keep both happy, you need to make sure you cater to both parties’ expectations. Even with the stand’s design? Yes, even with the stand’s design!
Dealing with seat hogs
A friendly welcome at your stand always works. But what do you do when people stay much too long and waste your precious time?
How smart is your showroom?
At Franken, we love ‘smart showrooms.’ Read on to discover what we mean by this.
Yet another pen!
Keep it to yourself: (Nearly) all trade show visitors can be swayed with a small gift. A gadget. A knick-knack. Or whatever you want to call it, - as long as it makes it into the big bag that lands on the kitchen table that evening.