Wondering what it is? You’ll find a selection of news items and lots of handy tips to maximise your next trade show booth or showroom here.

 

Got a message?

Let’s clear something up straight away: a strong message and the history of your company are two very different things. History is about who-what-when, while a message is about why and how. A strong message reflects the motivations and inspirations - it’s the story of how your company is different (and better than) other companies.

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Poking the bear!

Franken is never dull with our four in-house designers. Laura, Tatjana, Jo and Kevin each have their own projects to hatch. 

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Have you seen the light?

A show booth without own lighting is like a lighthouse in camouflage colours: it’s there, but nobody can see it. To avoid your booth getting the cold shoulder from visitors, we pay extra attention to lighting when designing a booth.

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You’re just not available!

Booth holders busy tapping their smartphones have been one of visitors’ top 3 pet peeves for years. Every smartphone attracting booth holders’ attention - regardless what brand - is a potential source of annoyance. 

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Touching is mandatory!

Forget the warning signs placed in museums at valuable pieces of art. The motto for the exhibition booth is “Touching is mandatory!”…

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6 tips for a more profitable booth team

Are the employees of your booth spending too much time at the bar and too little time at the head of your booth? Use these 6 tips to create a booth team that is at the top of its game and has a welcoming way of engaging in dialogue with visitors.

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Almost there!