We’ve got news for you!
Wondering what it is? You’ll find a selection of news items and lots of handy tips to maximise your next trade show booth or showroom here.
Wondering what it is? You’ll find a selection of news items and lots of handy tips to maximise your next trade show booth or showroom here.
Let’s clear something up straight away: a strong message and the history of your company are two very different things. History is about who-what-when, while a message is about why and how. A strong message reflects the motivations and inspirations - it’s the story of how your company is different (and better than) other companies.
Franken is never dull with our four in-house designers. Laura, Tatjana, Jo and Kevin each have their own projects to hatch.
A show booth without own lighting is like a lighthouse in camouflage colours: it’s there, but nobody can see it. To avoid your booth getting the cold shoulder from visitors, we pay extra attention to lighting when designing a booth.
Booth holders busy tapping their smartphones have been one of visitors’ top 3 pet peeves for years. Every smartphone attracting booth holders’ attention - regardless what brand - is a potential source of annoyance.
Forget the warning signs placed in museums at valuable pieces of art. The motto for the exhibition booth is “Touching is mandatory!”…
Are the employees of your booth spending too much time at the bar and too little time at the head of your booth? Use these 6 tips to create a booth team that is at the top of its game and has a welcoming way of engaging in dialogue with visitors.